Hello, blooming Informed Beauty! Unlike the unpredictable weather as of late, there is a solid and STEADY growing current of studies in the personal care/beauty industry that is now surfacing and being accepted. This weekend I spent a couple hours … Continue reading →

“In Short….” Much to our clients’ surprise, hair dyes may actually further their hair loss or aggravate existing hair and scalp disorders. The reason is that most professional hair color products contain loads of harsh chemicals such as peroxide, ammonia … Continue reading →

Every day thousands of women have their hair professionally colored. In fact, 54% of us color our hair regularly!  The hair color industry is ever changing, and ever growing – unfortunately environmental and immunity complications for salon clients is also … Continue reading →

Common Questions on ammonia vs. ammonia-free dyes: Q. I would like to color my hair more often but am afraid of the effects from chemicals: A. It is rightly a concern because many consumers experience tearing, headache, scalp irritation, breathing … Continue reading →