More women are diagnosed with breast cancer in America than any other cancer. Fortunately, treatment has come a long way, indicated by the 89% of women who had a five- year survival rate from 1999-2006 (National Cancer Institute). But … Continue reading →

  This article looks at some sunscreen agents commonly in use: Octyl Methoxycinnamate and other cinnamates cause photo and contact allergy and do not effectively block UVA. We must ask, what is the point of using a sunscreen agent that … Continue reading →

Environmental or Genetic? Studies have shown that environmental factors play a huge part in the onset of cancer, with only around five per cent being genetically predisposed.3 Environmental factors from this perspective can incorporate anything that people are exposed to, … Continue reading →

Hello, blooming Informed Beauty! Unlike the unpredictable weather as of late, there is a solid and STEADY growing current of studies in the personal care/beauty industry that is now surfacing and being accepted. This weekend I spent a couple hours … Continue reading →